.2024 has been an inconsistent year for adtech funding.U.S.-focused adtech start-ups, as soon as accustomed to running into billions in venture capital every year, have brought up virtually $360 thousand so far this year, putting it on the right track to be the industryu00e2 $ s slowest year in over a decade, every Crunchbase information. That slowdown is due to market saturation, heightened regulatory stress, and financial uncertainties.ADWEEK spoke with 5 VCs that continue to acquire adtech companies, despite these problems, about what they are searching for as well as what they stay away from. Probably unsurprisingly, these capitalists are targeting possibilities in privacy-focused technologies as well as industry-specific places including connected TV.